Fabio Tesi

Vending and Water Dispensers

Vending and Water Dispensers: Germany’s Strategy for Selling Without a Price War

Vending and Water Dispensers: What I Saw in Germany Could Revolutionize Your Sales Approach     In the vending and water dispenser sector, there are sales approaches that are completely different from traditional ones. Some time ago, I attended an event in Germany organized by Servomat, the German subsidiary of the Reavendors group, and what […]

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How to Differentiate Your Water Dispensers and Avoid the Price War

How to Differentiate Your Water Dispensers and Avoid the Price War

How to Differentiate Your Water Dispensers and Avoid Price Wars (A practical strategy to stand out in the water purification market) If you rent or sell water dispensers to end customers, there’s a phrase you’ve probably heard more than once: “But in the end… they’re all the same, right?” This simple question contains the biggest

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Helpful Tips for Slow Flow of Water from a Reverse Osmosis System

Helpful Tips for Slow Flow of Water from a Reverse Osmosis System

Helpful Tips for Slow Flow of Water from a Reverse Osmosis System   If you operate in the water treatment industry—especially if you rent out water dispensers or manage reverse osmosis systems—you’ve probably heard complaints like these: “Water flow is weak.” “The dispenser is making a strange noise.” “It doesn’t work like it used to.”

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How to Set Your Dispensers Apart from the Competition: The Secret of the Unique Attribute

How to Set Your Dispensers Apart from the Competition: The Secret of the Unique Attribute

How to Differentiate Your Water Dispensers in a Market Where Everyone Says the Same Thing (And Why the Winning Key Is the “Attribute Ownership” Secret—and How to Get It)     Have you ever noticed that almost every water dispenser company says the same things? “Cleaner water.”“Save money on bottles.”“Eco-friendly solution.” Everyone sounds the same.And

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Perfect Structure for Selling Water Purifiers

The Perfect Structure for Selling Water Purifiers: How to Convert Leads into Contracts

 f you rent or sell water purification systems, you probably already have a list of leads. The real problem isn’t finding them, but getting them to say yes. In this article, you’ll discover a powerful, clear, and immediately applicable structure, designed to guide customers from simple curiosity all the way to signing the contract. The

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news on water dispensers

When customers ask you about water dispenser updates and you don’t have them, what excuse do you use?

In the rapidly evolving market of water dispensers and purification systems for end customers, competition has shifted from technical specifications to perceived value. Even if your product is reliable and efficient, today the real challenge begins.   What’s new in water dispensers: when a customer asks, “What’s new?”   If your answer is, “Nothing, but

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Why specializing in water dispenser rental can increase your margins

Why specializing in water dispenser rental can increase your margins (and help you avoid price wars)

Why Specializing in Water Dispenser Rentals Can Increase Margins (and Help You Avoid Price Wars)    If you rent water purifiers to end customers, you might be making the most common—and costly—mistake in the industry: trying to convince end customers to choose you and your company. And you’re doing it without lowering your price. In

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8 killer phrases

The 8 Killer Phrases That Make Your Clients Run Away

Imagine a showroom with spotlights on, a company attending trade fairs, sales reps doing on-site inspections and at-home demonstrations… Despite all this effort, sales often move slowly.  Customers seem suspicious, hesitant: they ask for discounts, stall, compare options. And you — working hard every single day — start wondering:“Why are we still struggling to close

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Marketing Mistakes

The 3 Marketing Mistakes That Are Derailing Your Water Dispenser Rental Campaigns

The 3 Marketing Mistakes That Are Killing Your Water Dispenser Rental Campaigns     Have you ever felt like your marketing campaigns just don’t speak to your customers?Maybe it’s because you’re using the wrong message. You rent out water dispensers, but you communicate as if you were selling smartphones.In this article, I’ll show you the

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